Top 5 Impacts of Microsoft Collaboration with Integral Ad Science (IAS) - to promote Brand Safety for Advertisers

Microsoft has chosen Integral Ad Science (IAS) - to promote Brand Safety for Advertisers


Due to pandemic across the globe, resulting in consumers spending more time online than ever before makes it difficult for most of the marketers to connect with prospective customers with quality, trust or to meet ROI. 


Performance and efficiency are utmost, Microsoft decided to join hands with Integral Ad Science which can help advertisers to get the most accurate and comprehensive coverage. 





The audience network of Microsoft owned sites such as MSN, Microsoft Edge, and outlook.com along third party publishing network is in millions. Now IAS’s pre-bid integration will help advertisers to have an additional layer of brand protection. 


This added feature will be at no cost to the advertisers, and it will filter high-risk inventory before the bids take place. 


  1. For the All Microsoft Ads campaign - IAS will scan all site pages, and rate the pages based on risks (Adult, Alcohol, Gambling, Hate Speech, Illegal Downloads, Illegal Drugs, Offensive language, Violence, and many more) and automatically sends the signal to ads system which will block all such violated ads on every network
  2. IAS algorithm is designed to assess the site on multiple sources to evaluate content. Including competing evidence sources, comprehensive rating of page content, and evaluating risk and quality control for native ads.
  3. Any pages that have high-risk content will be automatically excluded to show from the backend before the ads serving starts.
  4. IAS pre-bid integration will allow advertisers to only connect in a certified brand-safe environment, first-party intent signal, and engage at the right time to the right audience.
  5. IAS will be launched first in the USA market and then the rest of the global market.




These changes will impact 70% of Advertisers on Microsft Ads, safety will be increased to provide the best user experience ever.



We at RIT ADS can help you grow your business digitally, for more information

Follow us on Facebook and Instagram for the latest digital marketing updates.
Vancouver, BC, Canada Vancouver, BC, Canada
RIT Ads, leading and best SEO and Digital Marketing company. Since 2005, We have helped thousands of clients generating millions of leads and calls. Our clients trust us. Try RIT Ads Today! Best for your business to get future-ready.

Comments

  1. opalfagenNovember 6, 2022 at 7:43 PM

    Then hit the "spin reels" button, or pull the deal with on these few slots that still have handles, or hit a button marked "play max credit," which can to} play the maximum coins allowed on that machine. Second, outcome of|as a end result of} the mixtures are random, or as close to random as is feasible to set this system, the percentages of hitting any explicit combination are the same on each pull. If a machine is 배당사이트 programmed to pay out its top jackpot, on the common, as soon as} each 10,000 pulls, your possibilities of hitting it are one in 10,000 on any given pull. If you've been standing there for days and have played 10,000 times, the percentages on the subsequent pull will nonetheless be one in 10,000.

    ReplyDelete

Post a Comment

Popular posts from this blog

How to Use PPC Ads to Generate Phone Calls to your Business?

Image
  How to Use PPC Ads to Generate Phone Calls to your Business? Google Ads is the best platform to generate phone calls to any business. We RIT Ads Inc. proud Google Partner creates and manages stunning PPC campaigns which can deliver Calls to your business, responsible to convert sales.  We have more than 15 Years of Digital Marketing Experience and have created and managed more than 5000+ PPC ads campaign to generate phone calls to different industries including PPC Ads Campaign for Technicals Support , PPC Ads Campaign for Airlines , PPC Ads Campaign for pharmacy business.  If you have a business that needs calls to manage your sales figure, RIT Ads is the best option for your generate phone calls. We are the premium service provider for PPC managed campaigns, We deliver the best results and ROI to your business. We are the best digital marketing agency in The United States delivering the best results to generate phone calls to your business. If you need managed ass...
Read more

Advertising your Business on Social Media - RIT Ads, 2020 Update

Image
Advertising your business on social media in 2020 The world is changing in 2020, Online businesses are booming. In this era, one question that arises in mind is " How to  advertise your business on social media?" Social Media is really a powerful tool to connect with people. Your potential customers are already connected with brands on Social Media, and if you are not connecting directly with them on Facebook, Linkedin, Twitter, Pinterest, Instagram you're losing out business! The right approach to Social Media Marketing plan can bring the desired success to your business. Create stunning brand pages to drive sales and leads is as important as your offline business. Before we know Advertising your business on Social Media, Let's have an expression about what is Social Media Marketing? What is Social Media Marketing? Creating and Sharing unique content on Social Media Networks to achieve your business or brand goal is called "Social Media Marketing" or "...
Read more

Tap Options to Generate New Leads - Google Ads (New Update)

Image
COVID-19 has created opportunities for consumers to get engaged more with businesses that can complete their needs from home. June 2020, A recent official Google survey claims that 32% of U.S consumers had done shopping online from brands that they never heard of before COVID-19. It has a big opportunity for businesses to connect with new customers, but it's very challenging too if you're dealing with your daily operations in shits which can slow you down. Google claims its main objective or goal is to help you finding and connect with your best leads as fast as possible. With this blog RIT Ads, Canada is sharing the ways Google Ads can help you do the search and more with the tool that "Tap" into the power of intent, qualified ad formats that can find you leads, solutions that you can optimize for lead value. Google Ads, Let's Focus on Fundamentals You or we, don't have the power to read consumer minds, we can't where consumer demand is shifting. In the p...
Read more