Tap Options to Generate New Leads - Google Ads (New Update)

COVID-19 has created opportunities for consumers to get engaged more with businesses that can complete their needs from home. June 2020, A recent official Google survey claims that 32% of U.S consumers had done shopping online from brands that they never heard of before COVID-19. It has a big opportunity for businesses to connect with new customers, but it's very challenging too if you're dealing with your daily operations in shits which can slow you down.

Google claims its main objective or goal is to help you finding and connect with your best leads as fast as possible. With this blog RIT Ads, Canada is sharing the ways Google Ads can help you do the search and more with the tool that "Tap" into the power of intent, qualified ad formats that can find you leads, solutions that you can optimize for lead value.

Google Ads, Let's Focus on Fundamentals

You or we, don't have the power to read consumer minds, we can't where consumer demand is shifting. In the past few months because of this COVID-19 outbreak, we've observed Search Interest Surge for the terms like "small business loans", "contact technical support for Norton", "contact number for QuickBooks", "find hotels nearby", "video conference", and many more. If you need helps to respond to these changes in consumer behavior, you need to start focusing on fundamentals:

  • Tap to Intent: Pair the "broad match" keyword with "Smart bidding".
  • Inspire New Audiences across Google - Reach more with "Discovery Ads".
  • Follow Google's creative best practices - Prepare to "Articulate your value".
  • Uncover new opportunities - "Use Optimization Score" and "Performance Planner"

Focus on Finding qualified leads

Consumer behavior is changed a lot, we have observed since March 2020, the consumer is more focused on finding exact things from the search terms. Now consumer prefers to use various methods to connect with businesses. One in three shoppers online would rather prefer communicating with businesses that provide more connecting methods to reach them like - calls, web forms, chat, and email. To achieve this objective for businesses, the Google Ads ecosystem has generated lead focused Ad formats that span the Google Ads including call ads and lead form extensions.

Call Ad featuring an optional "visit website" link

Please like, Share, Subscribe to our blog. If you need professional assistance with your business contact RIT Ads on www.ritsads.com





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