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Showing posts with the label Top 5 Impacts of Microsoft Collaboration with Integral Ad Science (IAS) - to promote Brand Safety for Advertisers

Top 5 Impacts of Microsoft Collaboration with Integral Ad Science (IAS) - to promote Brand Safety for Advertisers

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Microsoft has chosen Integral Ad Science (IAS) - to promote Brand Safety for Advertisers Due to pandemic across the globe, resulting in consumers spending more time online than ever before makes it difficult for most of the marketers to connect with prospective customers with quality, trust or to meet ROI.   Performance and efficiency are utmost, Microsoft decided to join hands with Integral Ad Science which can help advertisers to get the most accurate and comprehensive coverage.   The audience network of Microsoft owned sites such as MSN, Microsoft Edge, and outlook.com along third party publishing network is in millions. Now IAS’s pre-bid integration will help advertisers to have an additional layer of brand protection.   This added feature will be at no cost to the advertisers, and it will filter high-risk inventory before the bids take place.   For the All Microsoft Ads campaign - IAS will scan all site pages, and rate the pages based on risks (Adult, Alcohol, Gambling, Hate Spee